Police Scotland Youth Volunteers – New Identity
Police Scotland’s new youth volunteer programme has been given a colourful identity thanks to a Communication Design student at Gray’s School of Art in Aberdeen.
More than 100 pioneering youth volunteers from Police Scotland proudly wore uniforms designed by final year Communication Design student Kirsty Sinclair (23) at a passing out parade this week.
The project came about after Sergeant Craig Rankine, National Programme Manager of Police Scotland Youth Volunteers (PSYV), approached the University to see if design students on the course would be interested in getting involved.
After developing proposals, the students pitched their concepts to Sergeant Rankine and Police Scotland colleagues who shortlisted three for further development, before finally selecting Kirsty’s design.
Her concept is based on the visual symbolism and representation of three key themes: spirit within local communities; Police Scotland as a service; and Scotland as a nation.
Kirsty explained: “These three themes were interpreted through the visual metaphor of “Helping Hands” which represents the Youth Volunteers as a friendly, helpful and approachable bridge between Police Scotland and the general public, while the overall form of the logo represents a thistle – traditionally the national emblem of our police services and Scotland as a nation for hundreds of years.
“The thistle is formed using the letter ‘V’ from volunteers, and is created using three parts: the hand of the police, the hand of the community and the flower or ‘crown’ of the thistle.”Kirsty also choose colours which reflect Scotland’s contemporary culture, with green symbolising youth and the blue crown of the thistle represents the safety and security associated with a rotating vehicle light.
Kenny MacAskill, Cabinet Secretary for Justice, and Sir Stephen House QPM, Chief Constable Police Scotland, presented Kirsty with an award in recognition of her achievements at the inaugural PSYV awards ceremony at the Scottish Police College, Tulliallan.
The PSYV programme is aimed at instilling young volunteers with the values of citizenship and public service and has been carried out by Police Scotland in partnership with charity Young Scot and YouthLink Scotland, the national agency for youth work.
Cameron Craddock, Communication Design Course Leader, Gray’s School of Art, said: “Students from the Communication Design course at RGU regularly work in partnership with external companies and organisations and are keen to assist and support socially-orientated design initiatives – exploring the role of the designer in reducing crime and anti-social behaviour while encouraging wellness and social integration.
“Kirsty’s brand identity successfully represents and symbolizes the Police Scotland Youth Volunteers (PSYV) as an organisation and is an example of how design skills can be successfully applied to encourage inclusivity and benefit both the general public and local communities.”
Sergeant Rankine added: “Kirsty presented Police Scotland with a very unique concept which caught the attention of our senior management team straight away and which was the clear favourite, despite very tough competition.
“Kirsty’s design will now be recognised nationally as not only a logo for the PSYV but also a brand. I’m extremely grateful to Kirsty, and her lecturer Cameron Craddock, for their support, hard work and the sheer effort they put into assisting me and the PSYV launch our very first logo.”
Communications Officer | Design and Technology