Degree Show project investigates the lure of adverts

An Annan design student has drawn on her childhood obsession with adverts to create work for her final year project.

Emma Scott (22), who is currently studying Graphic Design at Gray’s School of Art in Aberdeen, has seen her work exhibited as part of the annual Degree Show until June 28, alongside that of almost 150 other students from all disciplines.

The former Annan Academy pupil has explored the different elements of advertising in her project which she has named ‘An advertiser’s dream’ – a moniker given to her by her father as a child.

Emma said: “My dad gave me this name growing up due to my obsession and complete give to adverts. No matter what they were selling, if there was bright colours and a catchy theme tune then I was hooked and my constant pestering for whatever product they were advertising would begin.

“Quite often if the advert was funny, for example, we would remember a punch line or a jingle and it would become sort of a personal joke between us that would be repeated again and again and make us laugh.”

As she got older, Emma set out to explore why she would desire things more after being exposed to the images and sounds in adverts and how the process worked.

“I really just wanted to learn more about how adverts, viewed by millions, can still reach us on what feels like a personal level,” she explained. “I created a number of pieces for the Degree Show, including a set of four 3D posters based on emotions felt by the consumers when spending their money, the most prominent of which was desire.

“The images are made up of folded paper shapes to visually represent each emotion – desire, envy, greed and pride – and then scaled to the percentages in which the consumer felt them.”

Emma, who plans to return to Dumfries and Galloway after graduation, added: “I have really enjoyed my time at Gray’s but I’m excited to move on to my next step, whatever that may be.”

The 2014 Degree Show, sponsored by BP for the eleventh year, runs at Gray’s School of Art, Garthdee until Saturday, June 28.

Release by
Jenny Rush

Communications Officer | Design and Technology

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