Design student delves into the world of psychology in final year show

A Communication Design student at Gray’s School of Art in Aberdeen is aiming to conduct a social experiment as part of her final year project.

Caterina Bianchini (21), who is originally from Broxburn, outside Edinburgh, has been inspired by the theories of seminal psychologist Carl Jung to create her Degree Show project, which will be exhibited until June 28.

‘The Vinyl Effect’ has seen Caterina develop a 49 piece display of vinyl covers based on Jung’s four theories on the psyche; the ego; the shadow; and the soul. Viewers are encouraged to choose the image they are most drawn to in the display before finding out what it reveals about them.

“The experiment works in three steps,” Caterina explained. “Choose an image you are most drawn to on the wall, find out what the image you have chosen means in Jungian theory and the result will indicate the part of Jungian psychology you identify with most.”

An interest in psychology and mental health led Caterina to explore the subject in more depth before she decided to focus on the theories of Carl Jung.

“I began researching the theories of introversion and extraversion and the stereotypical values surrounded by the terms,” she said. “I wanted to look at how I could change these into a more concise concept of the words and the psychology behind them.

“I am very interested in psychedelic art and surreal imagery and wanted my exhibition space to produce an overwhelming feeling so designed my show with the inclusion of visceral elements and obscure videography and imagery.”

Caterina’s work will be on display at Gray’s School of Art in Aberdeen until June 28 as part of the annual Degree Show, which has been sponsored by BP for the eleventh year.

Find out more about Caterina’s project

Release by
Jenny Rush

Communications Officer | Design and Technology

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