Fashion lecturer explores the evolution of the fashion image
Fashion and textile lecturer Rachel Heeley is currently conducting research into the evolution of the fashion image. Enlisting a team of Gray’s staff and students to create both the fashion photography and a fashion film, using the same model, location and styling. This allowed her to establish which form of fashion imagery is the most engaging to the consumer, via social media platforms.
To assess which is the most engaging she produced a survey that can be filled in online, the results of which will help her confirm which is the most appropriate medium to promotion fashion online.
You can help Rachel in her research by filling out here questionnaire here.
Fashion Imagery Credits:
Concept By Rachel Heeley & Fraser Denholm
Designer: Amy Forbes
Director: Fraser Denholm
Model: Erin Hamilton
Stylist: Rachel Heeley
Make-Up: Emma McManhon
Photographer: Abby Quick
Assistant: Emma Owen
Music: Brown Brogues