Fashion Image

Over the last few months, Fashion Lecturer Rachel Heeley has been collaborating with Gray’s Alumni and Filmmaker Fraser Denholm of Flux Video who was working at the School over the last semester.


To date the collaboration has spawned three films made in association with the school featuring the work of both graduates and current students .

The three films have all been made to promote the work of up and coming designers, whilst also satisfying Rachel and Fraser’s concepts and desires to experiment with moving image in a Fashion and Textiles context. Something which is a new move for the school.

Featuring collections from current student Amy Forbes, 2016 Graduate Dennis Neville and alumni Ruby Coyne who runs Dundee-based label ‘Dreamland.’ Like the garments and the collections each film has a completely different style and flavour which aim to reflect and highlight the range of possibilities available to designers who may wish to work with moving image promotion and communication.

In the spirit of education and collaboration, Rachel and Fraser encouraged a wide range of students, graduates and staff to get involved, treating the project as a cross-discipline live brief. Abby Quick from Stage Two CAP and Sophie Taylor from Stage Three Communication design were involved in assisting the filming and photography while Erin Hamilton and Kerry Davidson from Fashion and Textiles modelled the fabulous garments while Fashion students Emma Owen and Siobhan Thomson assisted and graduate Emma McMahaon provided the make up.

The production involved working with external partners, including Peterhead Prison Museum and Scotcart Go Karting in Dundee.

Rachel said “I have a real interest in fashion styling and I have a lot of experience in creating still images with photographers and students in this area. However, before this project I had not worked with moving image, so doing this project was great to develop new skills. Being an educator it is really important to keep up to date with industry and fashion film is becoming much more popular. This is also the area of research for my MSC dissertation.”

Fraser said. “This has been an amazing opportunity to work with some of Scotland’s up and coming talent and to produce work which can hopefully show these garments and collections in exciting new ways. It has been great working with the students and graduates who came along to help out and I hope their experiences can feed into their studies and their own practice.”

Amy Forbes


Dennis Neville

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